SUPPORTING
INNOVATIVE MEDTECH
STARTUPS IN EUROPE
TO THE BENEFIT
OF PATIENS
STRONG & AFFORDABLE COMMERCIAL RESOURCES
Have you been enrolled in an incubator program to help you progress your science and product development, managed to get a CE-mark, but realized that funds were drying out, as the length of the commercial process had been underestimated? In that case, you are not alone.
However, should you have a highly innovative product for launch in Europe, we are here to help you. We offer to sell your product for you, and we can even support you in local reimbursement processes if required.
We are an international team of experienced sales managers, living in or near the various European markets, ensuring maximum local knowledge and the chance to build on existing customer relations.
As a cooperative organization built on non-profit principles, we bundle start-ups and niche manufacturers within specific therapy areas to generate economies of scale. We multiply sales resources by the number of participating members to create maximum sales push for all, at the lowest possible costs.
News & views:
New collaboration with JeNaCell – part of Evonik
Exclusive distribution of epicite® in German market Proprietary manufacturing process from JeNaCell based on biosynthetic cellulose Hydrogel-alternative for outpatients with chronic wounds Jena, GermanyEvonik has signed an agreement with the medical technology...
2nd COMPANY CONTRACT SIGNED
After a year of analyzing more than 40 start-up cases, we have signed the 2nd principal contract. Exelderma, a Portuguese company, has developed an innovative cream to regenerate the skin. It contains five growth factors known for their importance in wound healing,...
Therapy areas – established or planned
Knowledge is essential when selling medical products, knowledge is undoubtedly important when selling new innovative products, and in general, knowledge is vital to gain the respect of healthcare professionals.
Therefore, CoopMed structure sales concepts around therapy areas.
SEE THERAPY CONCEPT FOR
Infection Control
SEE THERAPY CONCEPT FOR
Wound Healing
UNDER CONSIDERATION
Dementia/Sports
UNDER CONSIDERATION
Clinical Nutrition
Sales challenges for start-up companies
To be a start-up with one- or two-product focus, starting with zero product and brand awareness, with one or two sales resources for all of Europe, and only basic knowledge of the markets and its distributors, does not make life easy.
1. SIZE MATTERS
YOUR SUCCESS
DEPENDS ON
THE SIZE OF
YOUR SALES FORCE
HOW WE CAN HELP >
4. FUNDING DRYING OUT
– Medical launch processes are a lot longer than most investors expect
VIEW MORE >
2. SALES EFFICIENCY MATTERS
SEE HOW >
3. SOLUTION SELLING IS REQUIRED
The chance of succeeding with a one-product approach is limited
VIEW MORE >
THE RESULT: DO’ERS ARE REQUIRED
You need experienced locally anchored sales mangers doing the job for you
CONTACT US>
Participating start-ups and niche players
Coopmed was established in August 2020 and have had a lot of attention from incubator environments already.
The first cooperation agreement was ready from the start.
EXELDERMA (July 2021)
SoftOx Solutions (Aug. 2020)
JeNaCell (September 2022)
Brain+ (September 2022)
Products in portfolio
The product portfolio will be built around the chosen therapy areas, which again will be established whenever a group of start-ups with promising innovations in a specific therapy area are identified.
epicite hydro for chronic wounds
Hydroactive wound dressing to support debridement, maintaining a moist wound environment while simultaneously absorbing wound exudate.
DERMAEXEL™
Skin cream for the remodeling phase of wound healing, containing a 5 Growth Factor Complex that works on the principles known from wound healing: smoothing and strengthening the skin, thereby reducing the risk of scaring
SafeDes®
Documented, broad-spectrum, well-tolerated, safe,
non-alcoholic hand disinfection
OUR AMBITIONS
MISSION
VISION
To support more than 20 MedTech start-ups succeeding by 2025, through a sales & marketing structure of more than 30 people, supporting the creation of more than 200 jobs in these start-ups and their associated contract organizations.
BUSINESS MODEL
To establish a cooperative sales organization based on non-profit principles, aimed at supporting non-competing start-ups within selected therapy areas, by adding commercial excellence, distribution knowledge and multiplying the partners own sales resources by a Factor X (the number of start-up-partners within a therapy area).
established in 2020
Number of members to date
Number of products in the portfolio
The TEAM
Together we have 100+ years of commercial experience in Medtech
Finn Ketler
Managing Partner & Founder
Europe · Key Accounts
20+ years of experience in Medtech, former SVP at Coloplast (DK, DE), CEO at Vigmed AB (SE), VP at Biotech Pharmacon (NO) and Selection Committee Member at BII a Novo Nordisk Foundation initiative
HUBERTUS RUTHMANN
Senior Partner & Co-founder
Germany · Austria · Switzerland
15+ years experience in Medtech (Advanced Wound Care), former Commercial Manager Woulgan at Biotec BetaGlucans AS (NO), Marketing Manager at MedSkin Solutions Dr. Suwelack AG (DE) and Marketing Manager at Sorbion AG (DE)
FRANCO GIRAUDI
Associated Partner
Italy
30+ years of experience in Medtech, former CCO & VP of Marketing at Quanta System, Director of Marketing at Sofar, MD at Rizzoli Orthopaedics, SBU Director at Coloplast, Sales & Marketing Director at Smith & Nephew, Sales Manager at J&J
FRÉDÉRIC BERNARD
Associated Partner
France
20+ years of experience in Medtech, former Marketing Director and Quality Manager at Coloplast (DK), Commercial Director at LiNA Medical (DK), Corporate Marketing Manager at Origio (DK, FR), and Business Development Manager at Knudsen Plast (DK)
Hanne Warthoe
Associated Partner / RN
Denmark
35+ years of experience in compression therapy, wound- and skincare. Former positions as a danish and nordic product manager in both danish and international companies such as ConvaTec, Beiersdorf, Coloplast, and latest Mediq Danmark A/S. Comprehensive knowledge within product assortments in both traditional and advanced wound care.
...
Associated Consultant
Sweden
...
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Associated Consultant
Canada
15+ years in Medtech holding positions such as Territory, Regional, Country, Key Account & International Sales Manager
...
Associated Consultant
Sweden
20+ years in Medtech holding positions such as Product, Sales, Business Development & Business Manager